Onward Kashiyama
New York, NY

Copper & Bronze Displays, Furniture and Fixtures

Jaroff Design collaborated with architect Toshiko Mori as the architectural metal designer on all of the custom metalwork that constitutes the interior detailing of designer Onward Kashiyama’s private wholesale showroom in New York. Joseph Jaroff designed the rough, industrial display system which consisted of bronze rods connected by open joints and cross-bars, with exposed screws doubling as sites for hanging garments. This system was used for wall racks around the entire store, movable shelving units placed throughout, and central display partitions, which showcased clothes against background panels of blackened bronze. In addition, custom bronze and copper tables and sales desks were fabricated for the store.

For the past thirty-eight plus years, Jaroff Design, under the management of founder Joseph Jaroff, has led the design, fabrication, installation and coordination of custom architectural metal and glass for the construction, architecture, interior design and art communities.

Joe received a BFA in Metalwork and Sculpture from RIT’s prestigious School for American Craft and studied Art History at Harvard University. During the time he was a student, Joe received several grants for public art projects including those from the National Endowment for the Arts and New York State Council for the Arts.

After graduating, Joe moved to New York City to pursue an art career, supplementing his income with architectural metal and glass design and fabrication work for contractors and commissioned projects. This early work led Joe to the realization that he could fill an unrecognized need within the building and arts community through blending his skill sets of designer, fabricator, coordinator and project orchestrator.

Jaroff Design has developed and realized design solutions for projects by architects such as Tony Chi, Herzog & De Meuron, Richard Gluckmann, Peter Marino, Toshiko Mori, Polshek Partnership Architects, Ennead Architects, S.O.M., Phillipe Stark, Adam Tihany, Annabelle Selldorf, Andrew Berman and The Rockwell Group among many others.

Fashion Clients include showrooms and flagship locations for Armani, Issey Miyake, Alexander McQueen, Ralph Lauren, Donna Karan, Stella McCartney, Barneys, Louis Vuitton, Van Cleef & Arpels, YSL and Chanel.

Fine dining clientele have seen JD work at Asiate, Le Cirque, The Sea Grill, 11 Madison Avenue, Bruno’s Wine Club, and the Hudson Hotel Bar. Cultural clients include Jazz at Lincoln Center, MOMA PS1, and New York City Center.