I. M. Pleats Please
New York, NY

Green Aluminum Sales Kiosk and Fixtures; Peak-a-boo Façade Windows

Continuing an ongoing relationship with famed designer Toshiko Mori, we worked closely to develop the striking green pallet and unusual peek-a-boo glass store-front that make this SoHo boutique so playful and inviting. The downtown New York location for Japanese designer Issey Miyake, I.M. Pleats Please offers a ready-to-wear line of architecturally inspired, pleated and very colorful garments. To accentuate this, the anodized aluminum sales kiosk floats in the center of the space, a crisp, boxy, architectural intervention with folds and cut-outs that are both artistic and functional. The custom metal fabrication of the whole module was our responsibility, including developing a system to invisibly suspend the unit and embed custom architectural lighting in its dropped ceiling. The store-front invites street views with specially laminated glass windows that only appear clear directly in front of the viewer, obscuring sideways glances into the space, creating a dynamic porthole of visibility that follows the viewer.

For over thirty-eight years, Jaroff Design under the leadership of Joseph Jaroff, has provided design and fabrication of custom architectural glass and metal for the construction, architecture, interior design, and art communities.

Joe received a BFA in Metalwork and Sculpture from RIT’s prestigious School for American Craft and studied Art History at Harvard University. During the time he was a student, Joe received several grants for public art projects including those from the National Endowment for the Arts and New York State Council for the Arts.

After graduating, Joe moved to New York City to pursue an art career, supplementing his income with architectural metal and glass design and fabrication work for contractors and commissioned projects. This early work led Joe to the realization that he could fill an unrecognized need within the building and arts community through blending his skill sets of designer, fabricator, coordinator and project orchestrator.

Jaroff Design has developed and realized design solutions for projects by architects such as Tony Chi, Herzog & De Meuron, Richard Gluckmann, Peter Marino, Toshiko Mori, Polshek Partnership Architects, Ennead Architects, S.O.M., Phillipe Stark, Adam Tihany, Annabelle Selldorf, Andrew Berman and The Rockwell Group among many others.

Fashion Clients include showrooms and flagship locations for Armani, Issey Miyake, Alexander McQueen, Ralph Lauren, Donna Karan, Stella McCartney, Barneys, Louis Vuitton, Van Cleef & Arpels, YSL and Chanel.

Fine dining clientele have seen JDwork at Asiate, Le Cirque, The Sea Grill, 11 Madison Avenue, Bruno’s Wine Club, and the Hudson Hotel Bar. Cultural clients include Jazz at Lincoln Center, MOMA PS1 and, New York City Center.