Alexander McQueen
New York, NY
Stainless Steel & Glass Display Modules and Fixtures
When rock-star fashion designer Alexander McQueen landed his first U.S. store in New York City’s Meatpacking District, the space needed to be as otherworldly as his aesthetic. To create the futuristic pod environment, all displays and hangers were to appear as if they seamlessly grew like stalactite from the ceiling and floors. We worked from Studio Architecture’s original concept combining architectural glass and metal displays, developing a solution that would organically join the metal drops to the ceiling, using a white glaze that could match the texture of the other surfaces throughout. Then, we engineered the internal integrated lighting system that illuminates the store from behind strips of frosted glass paneling around the top of each display module. Many of the hanging sections featured cut-out, illuminated shapes of all sizes, serving as flexible showcases for the changing merchandise and the main architectural lighting element for the space.
For the past thirty-eight plus years, Jaroff Design, under the management of founder Joseph Jaroff, has led the design, fabrication, installation and coordination of custom architectural glass and metal for the construction, architecture, interior design and art communities.
Joe received a BFA in Metalwork and Sculpture from RIT’s prestigious School for American Craft and studied Art History at Harvard University. During the time he was a student, Joe received several grants for public art projects including those from the National Endowment for the Arts and New York State Council for the Arts.
After graduating, Joe moved to New York City to pursue an art career, supplementing his income with architectural metal and glass design and fabrication work for contractors and commissioned projects. This early work led Joe to the realization that he could fill an unrecognized need within the building and arts community, primarily in through blending his skill sets of designer, fabricator, coordinator and project orchestrator.
Jaroff Design has developed and realized design solutions for projects by architects such as Tony Chi, Herzog & De Meuron, Richard Gluckmann, Peter Marino, Toshiko Mori, Polshek Partnership Architects, Ennead Architects, S.O.M., Phillipe Stark, Adam Tihany, Annabelle Selldorf, Andrew Berman and The Rockwell Group among many others.
Fashion Clients include showrooms and flagship locations for Armani, Issey Miyake, Alexander McQueen, Ralph Lauren, Donna Karan, Stella McCartney, Barneys, Louis Vuitton, Van Cleef & Arpels, YSL and Chanel.
Fine dining clientele have seen JD work at Asiate, Le Cirque, The Sea Grill, 11 Madison Avenue, Bruno’s Wine Club and the Hudson Hotel Bar. Cultural clients include Jazz at Lincoln Center, MOMA PS1 and New York City Center.