250 N 10th Street

Joseph Jaroff designed this custom metal fabrication as a sculptural screen that also acts in part, as a security barrier for the ground floor parking level at the 250 N 10th Street luxury residential building in Williamsburg.

The building spans an entire city block and is large and heavy to the eye. The architect described the imposing building as a “Battleship” in the neighborhood. Joe decided to lighten the structure by floating it on his waving screen. “The Waves,” is an art piece in form and it captures the attention of passers-by. The reflective nature of the individual discs, pull in light and other elements from the immediate neighborhood and constantly change as the pedestrian’s vantage point changes.

For the past thirty-eight plus years, Jaroff Design, under the management of founder Joseph Jaroff, has led the design, fabrication, installation and coordination of custom architectural glass and metal for the construction, architecture, interior design and art communities.

Joe received a BFA in Metalwork and Sculpture from RIT’s prestigious School for American Craft and studied Art History at Harvard University. During the time he was a student, Joe received several grants for public art projects including those from the National Endowment for the Arts and New York State Council for the Arts.

After graduating, Joe moved to New York City to pursue an art career, supplementing his income with architectural metal and glass design and fabrication work for contractors and commissioned projects. This early work led Joe to the realization that he could fill an unrecognized need within the building and arts community, primarily in through blending his skill sets of designer, fabricator, coordinator and project orchestrator.

Jaroff Design has developed and realized design solutions for projects by architects such as Tony Chi, Herzog & De Meuron, Richard Gluckmann, Peter Marino, Toshiko Mori, Polshek Partnership Architects, Ennead Architects, S.O.M., Phillipe Stark, Adam Tihany, Annabelle Selldorf, Andrew Berman and The Rockwell Group among many others.

Fashion Clients include showrooms and flagship locations for Armani, Issey Miyake, Alexander McQueen, Ralph Lauren, Donna Karan, Stella McCartney, Barneys, Louis Vuitton, Van Cleef & Arpels, YSL and Chanel.

Fine dining clientele have seen JD work at Asiate, Le Cirque, The Sea Grill, 11 Madison Avenue, Bruno’s Wine Club and the Hudson Hotel Bar. Cultural clients include Jazz at Lincoln Center, MOMA PS1 and New York City Center.