The New York Palace
New York, NY
Copper, Bronze & Glass Marquee and Bronze Plaques
When the Sultan of Bruni set out to transform the former Helmsley Hotel into a new 5-star destination, we served as the ornamental metal contactor, and our monumental glass and metal marquee was key to transforming the exterior’s cold, simple lines from the 1970s to a more classic, sumptuous idea of luxury. This ornate patinated copper and glass marquee conveyed a clear, visible change in ownership and style, matching both The Sultan’s personal tastes and the ornamental legacy of the landmarked Villard House that was part of the hotel property and home for the new Le Cirque 2000 (see above). The cornice’s green rustication created a historic feel through the decorative metal detailing, while the 6-foot bronze emblem announced the new Palace Hotel in brightly lit, golden tones. Set within this metal frame, we utilized custom architectural glass fabrication techniques to create a three-level cascading “glass waterfall” out of curved glass panels. For either side of the entryway, we fabricated bronze placards to promote the hotel and the menus’ for its new restaurants.
For the past thirty-eight plus years, Jaroff Design, under the management of founder Joseph Jaroff, has led the design, fabrication, installation and coordination of custom architectural glass and metal for the construction, architecture, interior design and art communities.
Joe received a BFA in Metalwork and Sculpture from RIT’s prestigious School for American Craft and studied Art History at Harvard University. During the time he was a student, Joe received several grants for public art projects including those from the National Endowment for the Arts and New York State Council for the Arts.
After graduating, Joe moved to New York City to pursue an art career, supplementing his income with architectural metal and glass design and fabrication work for contractors and commissioned projects. This early work led Joe to the realization that he could fill an unrecognized need within the building and arts community through blending his skill sets of designer, fabricator, coordinator and project orchestrator.
Jaroff Design has developed and realized design solutions for projects by architects such as Tony Chi, Herzog & De Meuron, Richard Gluckmann, Peter Marino, Toshiko Mori, Polshek Partnership Architects, Ennead Architects, S.O.M., Phillipe Stark, Adam Tihany, Annabelle Selldorf, Andrew Berman and The Rockwell Group among many others.
Fashion Clients include showrooms and flagship locations for Armani, Issey Miyake, Alexander McQueen, Ralph Lauren, Donna Karan, Stella McCartney, Barneys, Louis Vuitton, Van Cleef & Arpels, YSL and Chanel.
Fine dining clientele have seen JD work at Asiate, Le Cirque, The Sea Grill, 11 Madison Avenue, Bruno’s Wine Club and the Hudson Hotel Bar. Cultural clients include Jazz at Lincoln Center, MOMA PS1 and New York City Center.